GA4 & GTM

Analytics you can actually trust.
Not guess at.

GA4 Setup

Open notebook and coffee on a sunlit desk

GTM Configuration

Product analytics interface preview

Conversion Tracking

Configured correctly the first time

GA4 and GTM set up so what you report is what actually happened, not an approximation.

Conversions that mean something

Every conversion event tied to a real action, tested before it counts toward a decision.

A container you can hand off

Documented and organized, no mystery tags nobody remembers adding.

THE PROCESS

Four steps. No mystery.

Team reviewing a strategy plan together around a table

Every engagement starts with a real audit of what's actually firing: duplicate tags, missing conversions, broken attribution.

Walking through a plan together on a laptop screen

You get a cleanup plan ranked by which broken tracking is costing you the most bad decisions.

GA4 and GTM configured by the person who audited them. Documented, not a black box.

Clean conversion data delivered monthly. What you report is what actually happened.

Performance

Metrics that matter most

Every number. Every outcome. No spin.

Setup and cleanup projects start at $750. Most land between $750 and $2,000 depending on the state of the container.

FOUNDATION
14+
Years Hands-on, Start to Finish
CRAFT
50
Sites designed, built, and launched
ACCESS
1:1
Direct access to the person doing the work
TERMS
0
Surprise line items on an invoice

Answers. Upfront. No fine print.

Straight answers before you sign anything.

What does 'configured correctly' actually mean?

GA4 and GTM set up so the events and conversions you see reflect what actually happened on the site, not approximations.

Can I take over the GTM container myself later?

Yes. It's built to hand off — organized and documented, not a black box only I can touch.

Do you fix existing broken tracking, or only build from scratch?

Both. Every engagement starts with an audit of what's already there before anything gets rebuilt.

What counts as a conversion?

Whatever actually matters to the business, not a default event Google suggests. Conversions that mean something.

Let’s get measurable results

  • Configured right, once.

  • Conversions you can trust.

  • No mystery tags.