REPORTING

Plain-English reporting.
No vanity metrics.

Monthly Reports

Open notebook and coffee on a sunlit desk

No Spin

Product analytics interface preview

Outcomes, Not Activity

What changed, and why

Every report explains the story behind the numbers, not only a dashboard screenshot.

No vanity metrics, no filler

Impressions and clicks only matter if they moved something real. If they didn't, we say so.

A cadence that fits the work

Monthly by default, more often if something needs attention sooner.

THE PROCESS

Four steps. No mystery.

Team reviewing a strategy plan together around a table

Every engagement starts with a real look at what's currently being reported, and whether any of it is actually useful.

Walking through a plan together on a laptop screen

You get a reporting plan built around the numbers that actually drive decisions, not a 40-tab dashboard nobody opens.

Reports built by the person who runs the work, in plain English, on a cadence that fits the business.

Monthly reporting on what changed and why. No vanity metrics, no filler.

Performance

Metrics that matter most

Every number. Every outcome. No spin.

Included with every retainer. Standalone reporting starts at $500 per month.

FOUNDATION
14+
Years Hands-on, Start to Finish
CRAFT
50
Sites designed, built, and launched
ACCESS
1:1
Direct access to the person doing the work
TERMS
0
Surprise line items on an invoice

Answers. Upfront. No fine print.

Straight answers before you sign anything.

How often do reports come out?

Monthly by default, more often if something needs attention sooner.

What's actually in each report?

What changed, and why — not a dashboard screenshot. Outcomes, not activity.

Do you report on vanity metrics like impressions?

Only if they moved something real. Impressions and clicks alone don't make the report.

Who writes the report?

The person doing the work. No account manager translating someone else's numbers.

Let’s get measurable results

  • Plain-English, every time.

  • No vanity metrics.

  • Reporting that fits the work.